TrueTag™ technology reveals those programs that drive traffic to your site, how often and the resulting sales. TrueTag is a JavaScript-based tracking beacon. It tracks leads, carts and orders, giving you the insight to recognize which of your marketing programs are performing the best. TrueTag is also flexible enough to work with most marketing campaigns including manufacturer Web sites, comparison shopping engines, e-mail campaigns, banner advertisements and paid searches.
TrueTag is the solution for sharing site usage, leads and sales with the partners and/or solution providers that you select.
Implementation
Each implementation of TrueTag is designed to help identify and track different types of events within your site. There is a Landing Page, Cart Page, and Thank You/Confirmation Page implementation.
Landing Page Implementation directs a consumer from a campaign to any page on your site directly, except the cart page and order confirmation page. Cart Page Implementation directs consumers directly to your shopping cart page. Order Confirmation/Thank You Page Implementation ensures all sales are tracked with accompanying information.
TrueTag variables need to be established prior to any implementation.
To learn more about the marketing services available leveraging TrueTag technology, click the following links.